Statement Holiday Recap Guidebook Photoshoot
THE ASK
The team and I set out to create a unique holiday photoshoot that blends streetwear culture with the spirit of local businesses.
Creative Direction
Google Docs
Styling
Communication
Concept Development
THE SKILLS
For this holiday photoshoot, we focused on streetwear—a style that’s always relevant and constantly evolving. We wanted to give it a festive twist while keeping the vibe edgy and fresh. The holiday season brings a sense of warmth and connection, so we aimed to create something that young adults could really relate to, making them feel like they’re part of the scene.
To bring it all together, we curated a list of streetwear brands to feature, reaching out via email or in-person visits. We were lucky to collaborate with a California-based brand. The shoot was broken down into five unique scenes—each telling its own story: Knit Knacks, Retro Revival, Off the Fur, Tactical Warmth, and Pattern Play. These scenes allowed us to explore different facets of streetwear while keeping the holiday spirit alive.
IDEATION
OUTCOME
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OUTCOME *
Knit Knacks
Retro Revival
Pattern Play
Photos captured by: @tylerjoriginals
The outcome of this shoot was all about spreading those good holiday vibes and showing the many ways people experience the season. We wanted to capture more than just the picture-perfect holiday moment, it’s about the realness, the laughter, the cozy hangouts, and the unique ways everyone celebrates. Each scene told a story of different personalities coming together, from chill vibes to festive energy, all while rocking streetwear.
