Fashion promotion sustainability project
THE ASK
For this project, I was tasked to research, develop, and present a plan to educate and promote the scope and purpose of the campaign.
THE Team
Ciara Joyner Plata & Jaylen Clark
Canva
Visual Research
Concept Interpretation
Presentation Design
Creative Direction
Marketing Mix
THE SKILLS
During the process of coming up with a name, we wanted to choose something that would be pleasing to the eye but also embodied the purpose of the fashion show, with that we came up with Re:cycle. The color green symbolizes our environment and purple symbolizes power, there is power in awareness for doing the right thing for our environment and having a healthy relationship between fashion and how much we waste.
IDEATION
Throughout completing this presentation, we wanted to show the breakdown of planning a fashion show with the uses of promotion and strategy. We included specific visual elements such as decor that would set the scene, a budget, and a flyer that promoted the event.
Outcome
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Outcome *
This presentation covers the advertising/ media mix, calendar of events, A(ttention) I(nterest, D(esire), A(ction), budget, and a press/digital media kit for local and VCU Media.